Intact labels - the key to maintaining the value of wine

Labels are not only an aesthetic feature of expensive wines, but also relevant to their price. After all, damaged or discoloured labels can significantly reduce the value of a wine. Below we take a look at the importance of intact labels and how best to protect them.

The importance of intact labels

Wine labels not only serve to identify the wine and its vintage, but are also a crucial element in the valuation of wines. Especially in the case of collector's items, the importance of the labels can make or break the value of the wine. Damage or discolouration of the labels can give the impression that the wine has been poorly stored or is of inferior quality. Consequently, the wine may lose value and it may be more difficult to sell.

Causes of label damage

Label damage can be attributed to various factors. Cellar conditions that are too dry or too humid can cause label damage. Small creatures in natural cellars can also cause damage. Improper transport or storage without protective crates can also cause damage. 

Avoiding label damage

The best way to avoid label damage is proper storage. Wine should be stored in a cool, damp cellar that is protected from sunlight and pests. A constant temperature between 10 and 15 degrees Celsius and a humidity of 60 to 70 percent are ideal. Protective boxes can also help to keep the labels from damage. During transport, care should be taken to ensure that the bottles are safe and secure to avoid shocks and jolts.

Faked Chateau Lafite Rothschild label
Faked Chateau Lafite Rothschild label
Compared with original label (most right one)
Compared with original label (most right one)


Intact labels are essential for expensive wines to maintain their value. Damage or discolouration of labels can significantly reduce the value of a wine and make it difficult to sell. Proper storage and protection by protective crates are the best methods to avoid label damage and maintain the value of the wine.


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